As if to prove a point, I’m going to write this without an outline. And while this doesn’t seem like a huge big deal, last time I did this, I kind of trainwrecked all over my blog. But I also started to write three different outlines that just didn’t feel like what I wanted to share. (Keep reading…)
While that is all true, do you see what happened? I told you one thing I was not doing to prepare you for what is coming. First, I told you what was happening. Then I told you what you could expect. Last, I told you the results of last time, which weren’t pretty, but were slightly over exaggerated.
This is exactly why I am sharing today.
So Let’s Talk Why
I felt pulled to write the Shift + Adjust post because I don’t like surprises. In fact, while we like surprise parties, flowers for no reason, and the occasional but satisfying jump scare, most people don’t. Most people don’t trust what's around that corner anymore than you would ask a person in a Scream mask (the movie, not the show. Gosh) to hold your purse while you walk walk out to the garage alone to grab something or frankly, anything.
And I like to know when something is changing because I’m really not a go with the flow kind of gal in the feelings department. I was personally offended when Cameron went blonde on House. And of course, i know I’m not the only one. There are lots of Type-A creatives in the world and they all seem to be finding each other on the web.
What I Learned
I wasn’t exactly a ray of sunshine in that post but really, that’s more genuine than I had been in months on my blog. The reason for this are explained in the shift and adjust post above, but I knew that I had to make some changes.
And while I don’t have a massive following, I had a few people that had come to expect a certain something from me. I wasn’t going to changing these terribly, but they were getting changed. And the biggest lesson I learned from this was by far that whether they stay or go, people who are keeping up with you want to know what to expect.
They want to know when you’re going to post. They want to know if you’re changing your language (guilty!). They want to know why you’re doing things.
So don’t be stingy. Share. Set expectations. Give people the chance to say they don’t want to know. Don’t have them asking questions you can clearly put into a clear answer out the gate.