If you’re anything like me, taking a look at the big picture to-do list can be absolutely terrifying. I mean we are right past -shudders- to AHHH! But if there is one thing that the never-ending list of stuff to do has taught me, it’s that taking things one week at a time is a blessing. And sometimes, that isn’t one week at a time. It’s one day at a time.
So this week, I’m sharing five small things that you can do this week to make sure everything is ship shape in your business. These are five small things that have a huge impact and should not be ignored, though I’m guilty of putting them off too.
1. See How Easy It Is To Hire You
I wish someone had told me to do this. I wish someone had given me the advice I’m going to be sharing with you right here right now. If you have to dig through your website to hire yourself, don’t expect to get hired, because no one is going to dig for it. As a typical rule, try to keep your get hired method no more than two pages and three clicks away from your home page. Want extra gold stars? Pop a work with me option into your main navigation and make it super accessible all the time.
2. Evaluate Your Target Audience
Let me preface this with one thing. It is a-ok if you have managed to move away from your first plan. Businesses are growing, breathing, living things that tend to evolve whether we are asking it to or not. This can be minor shifts that cause this, but at the same time, they happen. So if you are finding that you’re not jiving with people like you used to, you may have moved away from your target somehow. If you find that your new service or product, which is doing bomb, is attracting a different kind of folk, that is a-ok too. It’s all about what your business needs when it needs it. Asking questions regularly to help keep you on track is the name of the game.
3. Get Organized
Wait! Stop! Don’t close out of this post! I promise you, I’m not asking you to be Martha Stewart here. I’m asking you to make a couple new folders in your inbox or really define a process you use all the time. Take this slow. Martha wasn’t built in a day and little tweaks are going to make a huge impact if they are well placed (back to those folders and processes).
I encourage you to focus on one thing. Pick one thing that you see that could use a little lovin’ and take it on. Perfect isn’t necessary. Done is good enough. You can always make little adjustments along the way or overhaul the whole damn thing when you have the time. But for now, pick a single process that needs some TLC and get it in shape to be more functional, efficient, and useful. Then see how much easier this task becomes. I’ll bet a lot.
4. Make Sure You’ve Sent All Your Invoices
This might seem like a “duh” thing, but unless you’re an accountant, I can almost guarantee that you have money sitting on the table because money is great, but accounting blows. And it’s ok to think that. Though hubs pulls an ugly face every time I say it, accounting blows when that is not your thing.
And that’s ok. Nobody here is judging you (except maybe my husband, but he’s probably judging me) about not being good at it. That’s not your zone of genius. But don’t screw yourself by not sending the paperwork out. If someone isn’t paying you because they aren’t adhering to their invoicing or agreements, that's one thing. If they aren’t paying you because you're not asking them to, that’s on you. </toughlove>
5. Do Your Bookkeeping
Speaking of things that blow, bookkeeping!
See I’m really super bad about this because I’m silly at maths (like my apartment owner owed me money after our first year because I was over paying in rent) but I also know the power of knowing my numbers. If you stay on top of your books, you’re quite literally keeping your fingers on the pulse of your business. Don’t know how much you have coming in a out? That’s a problem. Haven't looked at your books since tax time last year? That’s a problem. Every penny that goes out needs to be accounted for and unless your books are truly terrifyingly out of hand, you should be able to get them reigned in this week.
Want a gold star? Create a process from step three around getting your books organized! What?! You smarty pants you!
While each of these things may seem like they are fine to put off for another week, think about this. Everything adds up in the long run. Are you going to have them add up in your favor or are they going to be working against you?
Dun dun dun…..
No. But really. When it comes to making changes, the one thing I have found to be true is this. It’s going to change whether you’re on board or not. And if you’re on board, you have a much better chance of keeping it on its tether.