If you’ve seen me talk about systems before, then you know that I think systems are sexy. And systems are sexy because of what they allow us to do in our businesses and lives that makes running businesses and lives and full-time jobs and kids and marriages possible. So without fluffing it up, let’s get into the five places you need a system in right now.
Your Email Marketing
I’m a convert. I love Convertkit. Like with a burning passion. I have seen the way it can be and don't want to go back to the way it was. But the one thing that I love most about Convertkit is how they made it all work together to make one cohesive thing that is moving in my direction always. It auto tags, it sorts, it segments. It pretty much does everything but make me dinner. And I love it.
But there is no shame in not being ready in your business for a system that you have to pay for. Convertkit, while not cheap, is worth it, but if you’re not ready, you’re not ready.
If you’re still in Mailchimp’s free version, there are some systems you can put into place right now to make that S.O.B work for you. First, use that welcome email function til it hurts. It’s the perfect way to deliver an opt-in (which you can have grouped all in one place so that you aren’t getting charged for multiple subscribers and you can keep everything to one list). Second, get ahead on your content.Just because you may not be able to schedule a campaign, doesn’t mean you can’t have it ready to go in a few clicks. Save your ready to go campaign as a draft and send it when it needs to go out. Not going to remember? Drop a reminder in your calendar.
Your Content Creation
Staying on top of content can be a real bitch. It just can. And let’s be honest, if you fall behind, you stay behind unless you go all super boss on the situation.
I’m going to go out on a limb and say that you have some sort of project management system in place (for the love of pearl please say it!) and that you have the chance to replicate things over and over. Make a workflow. Just because you do it every day doesn't mean that you’re not going to forget something.
My savior in this has been Trello. It fits me and the way I think. And above all else, it works for me.
Your Social Media
Please tell me you are not posting to Instagram three times a day manually from your phone, typing with your thumbs. Please.
“But if I didn’t just take the picture it shouldn’t go on Instagram.” Nope. Just nope. There is nothing wrong with taking advantage of a tool like Later to curate your feed while leaving yourself open to posting live through Stories or even to your feed.
What about your other social profiles? Can you write content ahead? You betcha. Writing a tweet, an Instagram caption, and Facebook post for the same blog post can all be done and scheduled too. Then you can just fire away, knowing that your content creation workflow is working for you.
Need a system to manage this? Try one of the following.
Edgar (for fancy folk : ) )
Bless the autoresponder!
The beauty of an autoresponder isn’t that you don’t get to answer emails. This is a great customer service tool to help you build trust, communication and engagement with your audience. How you might ask? How about this.
Thanks so much for reaching out. In order to keep answering all the emails I get, I’m going to need a couple days to get to your email. But no worries. You’ll be hearing from me within 48 week day hours of getting your message. Oh, and now you know I actually got it!
Thanks for your email and we’ll chat soon!
This accomplishes a few things right off the bat.
I got your email.
When you can expect to hear back from me, so no need to follow up.
You know it will be me answering you.
And this can fire automatically. Boom. Autoresponder magic.
Your life is probably pretty crazy looking right? Work, family, work, and then on top of everything else, you have to function like a normal human being that pays bills and goes to the grocery store and cleans their dwelling.
But just like in your business, your life can be managed too. Me? If it doesn’t go into my calendar, it’s not happening. I live and die by my calendar. And not only do I have the Google calendar that rocks my socks, but there is a dry erase calendar in my kitchen that hubs and I both contribute to every time we have something going on that the other should be aware of.
We have systemized our home by dividing chores, staying on the same page even if we forget to talk to each other about something, and I have a Trello board for things that don’t happen all the time like city stickers, car registrations, car maintenance and of course a place for my monthly budgets. This might sound super anal, but it’s the only way that I have been able to balance a full-time job, my business, and my life.
Want to know more about what the system looks like? Check it out below.