There are so many options for you to be sharing content on. It’s almost terrifying how many things there are to do. And then there’s the pressure of actually creating all that content. It’s enough to make anyone run for the hills or hide under their desk eating chocolates and drinking anything from the bottle. It’s scary out there. But honestly, if you are convinced that you have to post everywhere and do everything, I’m going to absolve you of that now. And then there’s always the finding the target audience on that platform, which is a super long series of blog posts in and of itself.
So rather than getting too much into everything about everything, then let's talk about the platforms that you should be speaking on and the overall formula for keeping your content marketing lean, mean, and well done.
Platforms You Should Be Using
These are the bits that are hands down needed. Period. These are your release on the web. These aren’t at the mercy of Google, Facebook, and all the other algorithm changing assholes that run the everything but these.
- Your own website
- Your own email list
- Your own community if this fits your business
- Your own blog location
Platforms To Be Weary Of
Remember when MySpace became a thing? Don’t know what MySpace is? Fair enough. But you’re proving my point.
Now let me preface this with a serious note. Do not neglect experimentation and the next thing just because you don’t want to or because you think it’s just a fad. It may be, but don’t dig your heels in over bullshit. Be fluid. Just don’t put all your eggs in those baskets.
The Platform Formula
This is what you’ve been waiting for. The secret to a foolproof online presence starts with some bases that need to be covered.
Real quick, let’s talk about the different kinds of platforms.
Long form platforms: Think blogs, website, Medium and the like. Pretty much anything that you could share paragraphs of content on to the general public.
Social media platforms: All the things. Instagram, ello, Facebook, Twitter, pretty much everything that you can grow a following on except Pinterest.
SEO Badassery Platforms: Blogs, Pinterest (not a social platform), and your website.
Email: Your email list. The one that you grew organically. I mean it!
1 long form platform
1- 2 social media platforms
All the SEO badassery platforms
Your email list
Before you try to say “But I should be doing everything!” I’m going to just say no. Nope.
You’re going to to do these things. And you’re going to do them very, very well. The number one thing to remember when you’re picking your platforms is that doing is fantastic is more important than doing everything and half assing it because you’re spread too thin.
The Whole Point
Remember, a few little things.
First, consistency on a few platforms is better than a little stuff here and there on a lot.
Second, before choosing your content platforms, figure out the time requirement and how this fits into your schedule before committing.
Third, don’t be afraid to experiment.