At the risk of sounding like a big asshole, let’s talk design today. Just as a reminder, branding is my jam. Brand collateral is my jam. That’s why I sell it. That’s why I do what I do. If I seem snooty, it’s probably because I, like most designers, are a little. For all of the samples, I’m going to walk you through, start to finish. Let’s go super niched down. Vegan minimalist lifestyle company and let’s call is Vegimalist (there's a reason my company name is my name). I won’t fluff this up. Let’s dive in.
Step 1: Research
What? Yeah. Step one consists of researching what's already out there. How embarrassing to show up to the conference wearing the same business card. What I found in a two minute search (not typical amount of time searching) Minimalist Baker (love) and The Minimalist Vegan (not familiar with but going to). Seems pretty straightforward, right?
Step 2: Branding
All the work that goes into the feel of a brand. This is all about how the brand feels overall and how it leaves your people feeling. I won’t get into this here, but you can check that here.
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Step 3: Visual Connection
Mood board time! The way I like to do mood boards is this.
- I gather up images on a Pinterest board
- I try to track down the original owners and credit them, but sometimes womp womp
- I arrange this with a color pallet and make sure that it all feels cohesive. (Cohesive is not the same as the same. True story)
- Lay it out all pretty
Step 4: Design Your Logo
Sketch like you won’t see tomorrow. Get everything out of your head and onto paper. Now that your head is empty, choose a concept that best suits your brand. Got it? Awesome. I chose to go with this because did I mention? Our vegan, minimalist lifestyle blogger is a man. Not everything is pretty scripts and watercolors!
Wrapping Up The Design
This is where things get sticky if you don’t know Illustrator. There are lots of way to learn it, but you can always just go type too if you decide to DIY. If not, hiring someone to either walk through this whole process for you can be great. As you can see, just a logo isn’t just a logo. Want to see what hiring someone really looks like?