Remember in grade school, when we were taught that there were certain questions that needed to be answered. These questions would make the picture of our paper super clear, which as we all know, communication in the whole point. Your brand is no different. The whole point of your brand is to build a foundation on communication and trust through clarity. In order to communicate your brand and intentions with your brand, you’re going to need to get really clear yourself.
This might seem like a “well, duh” kind of thing, but how often do we know something and think that it’s so obvious and then we forget to do it. Sometimes, I have to be asked if I turned it off and turned it back on again. I ain’t gonna lie.
You know these questions. We ask questions everyday in our lives. Why not ask them of our brands?
Who: Who are you serving specifically? Do you have a business partner? Who is responsible for what? Asking who is a powerful question when you decide that you want something. When you say “I want success in my business,” you’re going to need help. Period. But the question is from who? And of course, for who?
What: What do you do? I don’t mean the 43 hats you wear as a solo business owner. I mean what is your core genius? What is the thing? What is the thing that you are totally bomb at? What are you going to do to tell people how great you are? What are you already doing? Ask the what questions and get specific. You want every what question covered that you can possibly think of.
When: If you haven’t made the leap, when? If not now, when? When are planning on launching that new thing? When are you planning on working on your business, not in your business? When are you planning on taking this where you want it to go? When can you justify that next thing? When is an important question to ask because it makes you accountable to the calendar. Not just in launching, but doing the work that needs to be done.
Where: Where are you going to do the thing? Etsy? Your own site? Where are you going to work? A desk? The local library? A coffee shop? This question is great because it is so versatile. It’s in the physical, emotional, and mental spaces. This is a question that may take a while to answer. Also, here’s a doozy…. Where do my goals fit into my life?
Why: Why am I doing this? Feel loaded? Yeah, I know. But this is super important. If you have a solid why, no matter how “selfish” it is, you are going to prevail. So figure that shit out and start heading in that direction.
How: How are you going to execute? How are you going to accomplish your goals? How are you going to serve people best? How are you going to care for yourself? How are you going to apply your new knowledge of these questions to everyday operations?
Chances are, you’ve already got a brand. But if you don’t, this will work too.
The beauty of answering important questions, your foundation questions, is that there are two things that will happen, no matter where you are in your brand. One, you’re going to get clarity you may not have had before. Two, you are either going to affirm something you know or identify a hole in your understanding.
But really think this through. What are you going to use the new information? How can you apply it? (See what I did there?)
The power of these questions is that they can be asked over and over again and can be asked to improve your reviews of your business. Keeping the questions simple, keeping them aligned with real curiosity, that is where we are able to grow and move forward. Add them to your monthly/quarterly/whenever reviews and make sure that you are still going on a path that is one that you want to be on or that is still serving you and yours.