I know that the words shift, adjust, and pivot may seem like different ways to say the same thing, but if they are talking about the same thing, why are all these companies saying all these things and making changes in drastically different ways? Well that’s the thing I was wondering before I started to make a tally chart. Yep. You got it. I nerded all over the creative community and started to see a pattern in the way people were talking about changes in their businesses and I’ve cracked the code on what means what.
This one didn’t take much. The way I got this was pretty simple. So I figured out how to explain it like this.
You know how when your arm starts to fall asleep from boob weight? How just moving your breast off your artery makes a world of difference?
That’s a shift
A small, seemingly insignificant change that makes a difference long term. This can be some language changing on your sales page or even just as simple as posting on your blog twice a week every week on the same days. Little changes that seemingly aren’t game changers that are designed to make big changes.
I have found that this is best used for experimenting in business. These little shifts that can add up to different results but don’t make a massive change in the appearance or voice of your brand. These are the little changes that can make an overall a huge difference in your business.
If you didn’t know you should be reviewing your web content a minimum of once a year, let’s talk on Tuesday Feb. 28, 17 at 6:00 pm and you can ask me about what else you need to know. : )
Every action movie with a car chase has a pivot. You know when the cops are getting close and they lose them down the alley? That super sharp turn is a pivot.
And though it doesn’t always have to look like a super sharp turn with a car up on two wheels, it is a large change in our business that is at a fundamental level. An example of this could be one that seems to be pretty popular right now which is selling courses instead of doing one-on-one client work. This is not just wildly popular right now, but it’s also a huge change. This is a change to your business model, the way you make money! Wow!
Pivots in business are dramatic changes that can sometimes affect your ideal customer or even be because your ideal customer isn’t your ideal customer anymore. Pivots happen for a lot of reasons, but there are ways to handle this, just like shifting and adjusting.
The 5 Steps to Making Changes, No Matter The Size
Figure out your change. Do you need to shift, adjust, or pivot? What does that look like? Start asking questions around what your brand needs to function in this new state. The bigger it gets, the bigger the change you’re actually making.
Figure out how you’re going to make the change. Is it a DIY one day project? Is it fifteen minutes? What about a quarter’s worth of work by someone else? Be realistic here. Ask yourself if you can outsource it or if you can make it work until you can. Ask the questions surrounding how you’re going to make your change.
Make a plan. Don’t you change one bit of punctuation until you have a realistic plan to make the changes and then launch the shit out of them. With a bang, darlings, not a whisper.
Communicate the change. If you have an established online brand, talk to your folks. In fact, I encourage you to take the conversation offline and talk to your biz bestie, your S.O., or a parent about what changes you’re going to be making. My grandma may not entirely get what I do, especially online, but I know that she would listen to every plan I have. And that’s what you need.
Make it happen. What is the point in bringing it this far to just let it sit there and gather dust? You’ve changed the situation if you’re not going to make it do. Then we need to start having the sunk cost and ROI conversations. I don’t like those conversations.
You see, there is so much more to three little words, but it doesn’t have to be totally insane either. If you have questions about this or anything really, you can get them all answered by sign up for the Work With Me AMA. On Feb. 28th at 6:00 pm CST, I’m going to be sharing all the things I know with you, free and live.