who me?

I’m Nicolina. The Nicolina McHugh in the URL. I’m the boss lady and brand designer around here that makes all the content, all the freebies and makes sure that all of it is useful for people that need to get their brand’s shit together. Branding isn’t easy. But once it’s done, there is a set way of doing things that can give you peace of mind, set you up for some kickass processes, sexy systems, and of course make you identifiable and memorable.

I am a sassy, slightly rough around the edges, straight shooting, coffee lover, who has a love hate relationship with shoes, a bleeding heart and a fierce independent streak a mile wide. I swear, cuss, and sometimes just carry on. I have a family that always comes first, the woo is in my bones, and I can make all of that work for you.