hello.
I’m Nicolina McHugh, a visual designer and marketer with ten years of in-house experience.
-
Graphic Design
Marketing
Project Management
HTML + CSS
-
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe After Effects
G-Suite
Office Products
Asana Project Management
MAC & PC PLATFORMS
-
Assoc., Visual Communication
Triton College | River Grove, IL
Internet Brands
Dec. 2017 - Current | senior graphic designer
As a dedicated member of the marketing team at Officite, Online Chiro, TherapySites and CoachingWebsites, I have been responsible for the development and execution of a wide range of digital and print marketing materials aimed at enhancing the company's visibility and driving business growth. My contributions include designing advertising campaigns, orchestrating educational webinars, creating impactful print collateral, and crafting engaging trade show booths. Additionally, I provide support to the sales team by ensuring they have the necessary marketing resources to effectively communicate our brand message and offerings to potential clients.
In March 2019, I had the distinct honor and privilege of leading the design and implementation of Officite's new brand identity, a project that involved extensive market research, creative collaboration, and strategic planning to align the brand with our business goals and target audience.
Freelance Work
Feb. 2014 - Current | DEsigner
Throughout my career, I have had the privilege of collaborating with a diverse array of brands to develop and enhance their brand identities. This experience has allowed me to engage deeply in the creative process, from conceptualization to execution. Above all, these opportunities have enabled me to pursue my passion for design and branding, allowing me to contribute meaningfully to the success of each project.
LTF, LLC
Aug. 2014 - Dec. 2017 | graphic design + marketing associate
During my tenure at LTF, I have taken on a multifaceted role that encompasses comprehensive brand management and the strategic design and creation of a wide range of marketing materials. My responsibilities include overseeing the development of technical and creative content, managing trade show logistics and execution, and generating innovative concepts that align with our brand vision. I have successfully designed and produced materials for various platforms, including social media, print, email campaigns, and overall digital marketing initiatives.
Additionally, I have been instrumental in sourcing and printing collateral and promotional items, ensuring that all materials meet high-quality standards and effectively communicate our brand message. To enhance efficiency within the design and marketing departments, I designed and implemented a robust project management system that streamlines workflows and improves collaboration.
STAPLES COPY + PRINT
Feb. 2014 - Aug. 2014 | print specialist
My time with Staples was an excellent learning experience for the print and production world. I was exposed to professional-grade printers and production equipment such as cutters, folding machines, and large and small lamination machines. In addition to customer service and retail duties, I was tasked with correcting files and preparing files for printing.
“Nicolina is the designer you’re hunting for if you seek highly organized, detail-oriented, and timely resolutions to your goals. Her work isn’t just clean - it’s spotless, carefully crafted with your business always at the forefront of her thought process. She’s diligent and dedicated; an absolute necessity for hire and I can not recommend her enough.”